As in price bundling,it can be useful for customers to have some type of comparative price when considering a product purchase.Such a comparison is referred to as ______________.

Question

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Reference pricing is the term used for providing customers with a comparative price to help them make a purchase decision. This could be the price of the same product being offered by a different retailer or the price of a comparable product. Product line pricing refers to the practice of setting different prices for different products in a product line. Captive pricing involves setting a low price for the primary product and charging higher prices for related products. Price bundling involves offering multiple products or services together at a discounted price. Prestige pricing is a pricing strategy used to create an image of luxury around a product or service by setting a high price. None of these strategies provide a direct comparative pricing for customers.

As in Price Bundling,it Can Be Useful for Customers to Have