Many organizations are too small to have a national sales force to help discover new-product ideas.For such companies ________ are a good source for new-product ideas particularly when they are the primary link between the customer and the company.

Question

Quizplus · Accepted Answer

Distributors act as the primary link between the customer and the company. As distributors interact with customers on a regular basis, they have insights and feedback on what customers are looking for in products. This information can be used by small organizations to generate new-product ideas.

Many Organizations Are Too Small to Have a National Sales