A willingness and ability on the part of a customer to participate in communicating the brand message to others within his or her sphere of influence is known as _____.

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Customer advocacy refers to a customer's willingness and ability to actively promote and recommend a brand to others within their personal or professional network. This can be a powerful form of word-of-mouth advertising, as customers are able to share their positive experiences with others and potentially influence their purchasing decisions. Building a base of customer advocates is a key goal for many businesses seeking to increase brand awareness and loyalty.

A Willingness and Ability on the Part of a Customer