Firms must _________ all new-product ideas from the list of ideas that are generated by the idea generation stage.

Question

Quizplus · Accepted Answer

Screening and evaluating new-product ideas as quickly as possible is necessary to eliminate unfeasible ideas and move onto the development stage. While cost, business plans, and scale models are important considerations in the new-product development process, they are not the primary concern during the idea screening stage.

Firms Must _________ All New-Product Ideas from the List of Ideas