Firms practicing internal service quality are _____,that is,they place the customer at the center of everything that takes place both inside and outside the firm.

Question

Quizplus · Accepted Answer

Internal service quality focuses on placing the customer at the center of everything, which implies a customer-centric approach. Options A, D, and E are incorrect because these options do not prioritize customer satisfaction or experience. Option B is incorrect because market orientation focuses on understanding and satisfying customer needs and wants, but it does not necessarily put the customer at the center of all internal processes.

Firms Practicing Internal Service Quality Are _____,That Is,they Place the Customer