The marketing manager for ABC Corp.is about to launch a new product.He is concerned with coming up with a name,symbol,and design which would identify the new product and differentiate it from the competition.He is trying to come up with a(n)_____ for the product.

Question

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The marketing manager is looking to create a name, symbol, and design that differentiate the product from the competition, which indicates the creation of a brand. A brand is a combination of name, symbol, design, and other elements that distinguish one seller's products from that of others.

The Marketing Manager for ABC Corp