Lucky's Lettuce has spent much time and money over the past several years trying to become the premium brand for lettuce.However managers are finding it very difficult to build a strong brand because of the commodity nature of lettuce.This is an example of the ______ limitation of branding.

Question

Quizplus · Accepted Answer

The limitation is the need for meaningful differences among products. This means that the product is so similar to other products on the market that it is difficult to create a strong brand image. This is a common problem with commodity goods like lettuce, where there is little differentiation between brands.

Lucky's Lettuce Has Spent Much Time and Money Over the Past