Unilever,a worldwide leader in consumer products,follows a brand strategy in its personal care division with nine brands (AXE,Dove,Lifebuoy,Lux,Ponds,Rexona,Sunsilk,Signal,and Vaseline)that operate independently of each other.This is an example of _______.

Question

Quizplus · Accepted Answer

The given scenario represents stand-alone branding, where each brand under Unilever's personal care division operates independently of each other.

Unilever,a Worldwide Leader in Consumer Products,follows a Brand Strategy in Its