Early adopters and innovators are the primary purchasers in the __________ stage of the product life cycle.

Question

Quizplus · Accepted Answer

In the introductory stage of the product life cycle, early adopters and innovators are the first to purchase the new product. This stage is characterized by low sales volumes, high marketing and advertising expenses, and limited distribution channels. As the product gains acceptance in the market, it moves into the growth stage, where sales increase rapidly and distribution channels expand.

Early Adopters and Innovators Are the Primary Purchasers in the __________