Market skimming is a pricing strategy used in the _________ phase of the product life cycle.

Name: Market skimming is a pricing strategy used in the _________ phase of the product life cycle.
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Question

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Market skimming is typically used during the introduction phase of the product life cycle. This involves setting a relatively high price initially to generate high profits from early adopters and market enthusiasts before competition sets in and prices start to decline.

Market Skimming Is a Pricing Strategy Used in the _________