Companies must balance the number of items in a product line.Too many items and customers find it difficult to see the differences between the products.Too few products and the company runs the risk of _______.
A) Having inefficiencies in production
B) Having trouble with discounters because they may have the same product as a full price store
C) Having a problem with communication to the market about the products
D) Missing important market opportunities that are not being met by the current product offerings
E) Having supplier issues due to low order quantities
Correct Answer:
Verified
Q39: Combining all the products offered by a
Q61: Robitussin redesigned its packaging to provide specific
Q62: It is not uncommon to see _
Q63: Early adopters and innovators are the primary
Q63: Colgate Palmolive reported fake Colgate toothpaste being
Q64: The marketing manager of Store Brand Pain
Q65: Products introduced in the growth stage tend
Q67: Market skimming is a pricing strategy used
Q69: Pricing strategy is related to product line
Q70: Generally speaking,a new product will get _
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents