Target marketing is the process by which __________.

Question

Quizplus · Accepted Answer

Target marketing involves evaluating segments of the market and selecting which ones have the most potential for development. This process helps companies focus their marketing efforts on specific groups of customers who are most likely to purchase their products or services. While dividing the market into cohesive groups (A) and deciding on a message for each segment (C) are part of the process, the key step is selecting the most promising market segments. The unique combination of the marketing mix variables (D) is determined after the target market has been identified.

Target Marketing Is the Process by Which __________