Geodemographic segmentation is a technique that combines where a person lives with his or her lifestyle in a way that allows marketers to fine tune local consumer offerings.
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Q2: In general,B2B segmentation is more straightforward than
Q4: Firms generally only use one method of
Q11: For many marketing managers, segmentation by benefit
Q13: Overpositioning occurs when consumers have only a
Q14: Gen Y is often referred to as
Q15: Dividing a market into meaningful smaller markets
Q16: The concept of differentiation implies that consumers
Q18: In case of consumer markets,there is often
Q21: Doubtful positioning occurs when consumers have too
Q22: Target marketing is the process by which
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