Dividing a market into meaningful smaller markets or submarkets based on common characteristics is called market segmentation.
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Verified
Q2: In general,B2B segmentation is more straightforward than
Q4: Firms generally only use one method of
Q10: With reference to the VALS™ framework,the primary
Q11: For many marketing managers, segmentation by benefit
Q13: Overpositioning occurs when consumers have only a
Q14: Gen Y is often referred to as
Q16: The concept of differentiation implies that consumers
Q17: If a firm chooses more than one
Q17: Geodemographic segmentation is a technique that combines
Q18: In case of consumer markets,there is often
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