The concept of differentiation implies that consumers perceive the value of companies differently and that they are willing to pay a premium for goods and services that they see as unique.

Question

Quizplus · Accepted Answer

This statement accurately reflects the concept of differentiation in marketing, which involves emphasizing the unique features, benefits, or attributes of a product or brand in order to distinguish it from competitors and appeal to consumers' preferences and needs. By creating a perceived value that is distinct from other options in the market, companies can potentially command a higher price or gain a competitive advantage.

The Concept of Differentiation Implies That Consumers Perceive the Value