In case of consumer markets,there is often a more defined universe of potential customers.
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Q2: In general,B2B segmentation is more straightforward than
Q11: For many marketing managers, segmentation by benefit
Q13: Overpositioning occurs when consumers have only a
Q14: Gen Y is often referred to as
Q15: Dividing a market into meaningful smaller markets
Q16: The concept of differentiation implies that consumers
Q17: Geodemographic segmentation is a technique that combines
Q21: Doubtful positioning occurs when consumers have too
Q22: Target marketing is the process by which
Q23: The region,the density of the population,and the
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