The business market purchase decision process is triggered by someone inside the company who _____________.

Question

Quizplus · Accepted Answer

The purchase decision process in the business market is triggered when someone inside the company identifies a need. This could be a department head, a member of the procurement department, or someone else within the organization who recognizes that a product or service is required to meet business objectives or resolve a problem. The other options may also be involved in the decision-making process, but identifying the need is the starting point.

The Business Market Purchase Decision Process Is Triggered by Someone