Marketers are concerned about selective retention.In particular,they want consumers to transfer information from _____ to _______.

Question

Quizplus · Accepted Answer

Selective retention refers to the process where consumers only retain certain information after being exposed to various marketing messages. To combat this, marketers want consumers to transfer information from their short-term memory to their long-term memory, ensuring that they remember the message in the long run. Therefore, choice D is the best option as it describes the transfer of information from short-term memory to long-term memory.

Marketers Are Concerned About Selective Retention