The most important external forces on consumer choices are ____________ forces.

Question

Quizplus · Accepted Answer

The most important external forces on consumer choices are situational, social, and cultural forces. Situational forces refer to the circumstances and context in which the consumer is making the purchase decision. Social forces encompass the influence of family, friends, and other reference groups on the consumer's behavior. Cultural forces include the shared values, beliefs, and customs of a society that shape the consumer's preferences and behavior. Language and subculture are also important external forces, but they are secondary to the primary forces listed in option C. Option A and D are incorrect as they do not include situational forces which are an important external force on consumer choices.

The Most Important External Forces on Consumer Choices Are ____________