An online focus group is an appropriate alternative to a traditional focus group format,and it offers distinct advantages in terms of convenience and cost-efficiency.

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An online focus group allows for remote participation, eliminating the need for travel and allowing for a larger pool of participants. It also eliminates the need for a physical location and reduces the costs associated with hosting a traditional focus group. Therefore, it offers distinct advantages in terms of convenience and cost-effectiveness.

An Online Focus Group Is an Appropriate Alternative to a Traditional