JJ.Sanchez is the marketing manager for Really Big Corporation and she is facing the marketing research problem of declining sales among her target market.She is unclear as to why the sales are dropping and wants a better understanding of what she should be looking for to solve this problem.The best type of research to perform at this time would be _________.

Question

Quizplus · Accepted Answer

Exploratory research is designed to gather preliminary information and identify the specific problem or issue that needs further investigation. This is the best type of research for JJ.Sanchez as she is unclear about the cause of declining sales and needs to identify the problem before moving on to more specific types of research. Causal and descriptive research are more specific types of research that come after exploratory research. Random and academic research are not relevant to the problem at hand.

JJSanchez Is the Marketing Manager for Really Big Corporation and She