Burger Bistro recently experienced a decline in hamburger sales after salmonella was discovered during a health inspection at one of the restaurants.The marketing manager was interested in finding out how other restaurants had dealt with similar situations.____________ data would be the most appropriate way to find answers related to this marketing problem.

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Secondary data, which is data that has been collected previously by someone else, would be the most appropriate way to find answers related to this marketing problem. In this case, the marketing manager could look at industry reports, case studies, and research studies to see how other restaurants have dealt with declines in sales due to health concerns. Governmental data (B) would provide information about health inspections but would not necessarily provide insights into how other restaurants have responded. Experimental data (C) involves conducting a controlled study, which would not be practical or ethical in this situation. Primary data (D) involves collecting data specifically for the purpose of answering a research question, which would be costly and time-consuming. Observational data (E) involves observing individuals or events, which would not be useful for answering this research question.

Burger Bistro Recently Experienced a Decline in Hamburger Sales After