When Mom-And-Pop's Bakery decided to conduct research about its current and potential customers,they decided to examine the demographic information for the surrounding zip codes.The best kind of data for this research project would be _______ data.

Question

Quizplus · Accepted Answer

Secondary data refers to data that already exists and has been collected by someone else, such as demographic information for zip codes. It would be the most suitable choice for Mom-And-Pop's Bakery to examine this existing data before conducting primary research on their own. In this case, conducting a survey or experiments would be more expensive and time-consuming for the bakery. Internet data may not be relevant or reliable, depending on the source.

When Mom-And-Pop's Bakery Decided to Conduct Research About Its Current