The marketing manager for Joe's Shoe-Mart has decided to conduct descriptive research and knows that she needs primary data.Based on some preliminary research of trade journals and interviews with customers she knows what questions she wants to ask.However, the customers she wants information from are spread out over many stores in several states.The best technique for her to collect this data would be _______.

Question

Quizplus · Accepted Answer

Surveys would be the best technique as they allow for the collection of data from a geographically dispersed group of respondents. This would enable the marketing manager to reach her target audience in various locations and gather data from a larger sample size, which would provide more reliable results.

The Marketing Manager for Joe's Shoe-Mart Has Decided to Conduct