The marketing manager of Sid's Steel,a foundry that sells exclusively to other manufacturers wants to better understand the competition she faces.One of her best sources would be her ______ because of their access to information from suppliers and customers.

Question

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Salespeople have direct contact with both suppliers and customers and can provide valuable information about the competition that the marketing manager can use to better understand and address the needs of her market. Brokers, frontline managers, retailers, and wholesalers may also have some information about the competition, but they are not as likely to have as much access to this type of information as salespeople.

The Marketing Manager of Sid's Steel,a Foundry That Sells Exclusively