Greg and Mark,CRM consultants have been hired by Devon to guide her company through the CRM implementation process.All employees are on cross-functional teams to focus transforming the firm into a relationship-based enterprise.Greg and Mark have asked the teams to answer these questions: "What is the value proposition for our customers?" and "What do our customers want and expect?" It is clear that they are focusing on _______.

Question

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Greg and Mark are focusing on the customer aspect of the CRM implementation process by asking the teams about the value proposition and the wants/expectations of the customers. This indicates that the consultants are prioritizing the customer experience and satisfaction in the implementation process.

Greg and Mark,CRM Consultants Have Been Hired by Devon to Guide