Really Big Corp.has a powerful Information Technology department,a commission-driven sales team,and an outside-the-box thinking marketing team that operate independently and are at odds with each other.This power struggle has led to a CRM failure that probably was caused by _____________.

Question

Quizplus · Accepted Answer

The power struggle and clashing operating styles of the IT, sales, and marketing teams indicates that the company may have created silos within its business units. This lack of collaboration and communication between departments can lead to a failure in CRM implementation.