State Farm Insurance offers products through a network of 16,000 independent agents.Assume that the company wants to launch a marketing campaign directed at college students.Which marketing tactic would you recommend?

Question

Quizplus · Accepted Answer

Setting up a MySpace contest to win gas money would be the best choice since it targets college students who are more likely to use social media platforms like MySpace. Additionally, college students are often on a tight budget and in need of gas money for their cars, making the prize appealing to them. The other options may not be as effective in reaching the target audience of college students.

State Farm Insurance Offers Products Through a Network of 16,000