When TGI Friday's,Outback Steakhouse,and other fast-casual restaurants began offering curbside delivery for call-in customers,the trend seemed unnoticed by the 'fast-food' chains like McDonalds.This illustrates Fred Wiersema's new market reality of ____________________.

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Fred Wiersema's new market reality of "Competitors proliferate" is illustrated by the fast-casual restaurants like TGI Friday's and Outback Steakhouse offering curbside delivery for call-in customers, while fast-food chains like McDonald's seemed to have ignored this trend. This suggests that competition is increasing and businesses need to adapt to meet changing customer expectations.

When TGI Friday's,Outback Steakhouse,and Other Fast-Casual Restaurants Began Offering Curbside