Southwest Air was the only airline in the U.S.that did not lose money in the year following the 9/11 terrorist attacks on the United States in 2001.This fact most likely reflects the company's _____________.

Question

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Southwest Air's ability to remain profitable likely reflects its strategic marketing (Big M) approach, which involves long-term planning and a focus on customer satisfaction and operational efficiency, rather than just short-term sales tactics or advertising.

Southwest Air Was the Only Airline in the U