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Coming to Grips with the Impact of Wiersema's Six Market

Question 72

Multiple Choice

Coming to grips with the impact of Wiersema's six market realities should drive firms to realize ______________.


A) That marketing is central to the organization
B) Customer orientation is not really necessary in most manufacturing firms
C) Non-profit and government agencies have long understood the importance of the customer
D) Make just-in-time manufacturing the central focus
E) They need to invest in excellent accounting systems to save money

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