Strategic marketing refers to __________________.
A) An understanding of the organizations internal opportunities and threats and external strengths and weaknesses
B) Working with competitors, when appropriate, and with suppliers
C) A long-term, firm-level commitment to investing in marketing for the purpose of enhancing organizational performance
D) Making a non-wavering commitment on which customers to serve
E) The study of promotion, distribution, delivery, and production
Correct Answer:
Verified
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