Malik and his managers spent a large sum of money on the new training program,and they feel that there has been little improvement as a result of the investment.The training is scheduled to continue for two more months,and Malik feels that the company has already spent too much money on the training to simply abandon it.Malik is experiencing
A)blind bias.
B)a training trap.
C)confirmation bias.
D)sunk-cost bias.
E)a catch-22 effect.

Question

Quizplus · Accepted Answer

Malik is experiencing sunk-cost bias, which is the tendency to continue investing in a course of action because of money or other resources already invested, even if it is no longer beneficial or rational to do so. Malik feels that the company has already spent too much money on the training to abandon it, even though he and his managers feel that the investment has not led to the expected improvements.

Malik and His Managers Spent a Large Sum of Money