information needed in a situation (SWOT)analysis or Step 1 of the planning phase includes: (1)trends for industry and competitors and (2)__________.

Question

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Projected future sales, expenses, and profits are important to consider in a SWOT analysis or Step 1 of the planning phase as they help to assess the current and future financial health of the company. However, trends for the industry and competitors are the primary focus of a SWOT analysis and provide important context for understanding the current competitive landscape and potential opportunities or threats. Market potential studies, positioning studies, market-product grids with target segments and product groupings, and marketing mix actions are all useful components of the planning process, but may be considered in later stages of the process after the SWOT analysis has been completed.

Information Needed in a Situation (SWOT)analysis or Step 1 of the Planning