actions taken in the development of the marketing program,Step 3 of the planning phase,include: (1)develop the program's marketing mix actions and (2)__________.

Question

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The second action taken in the development of the marketing program is to develop the budget by estimating revenues, expenses, and profits. This is important to ensure that the program's marketing mix actions are financially feasible and aligned with the organization's overall financial goals. Therefore, the best choice for the blank is E. Choices A, B, and C are more relevant to earlier stages in the planning phase, while D is part of developing the program's positioning strategy during Step 4.

Actions Taken in the Development of the Marketing Program,Step 3