information needed for the marketing program,Step 3 of the planning phase,includes: (1)__________ and (2)detailed plans to execute the marketing program.

Question

Quizplus · Accepted Answer

The information needed for the marketing program in Step 3 of the planning phase includes detailed plans to execute the marketing program, which refers to the marketing mix actions. Therefore, choice B is the best answer. The other options, such as positioning studies, market-product grids with target segments and product groupings, projected future sales, expenses, and profits, and market potential studies, may provide valuable input for creating marketing strategies but are not directly related to executing the marketing program.

Information Needed for the Marketing Program,Step 3 of the Planning