The World Wide Fund for Nature Ad
-testimonial ad for a carbon monoxide detector features parents who are discussing the dangers of CO₂ poisoning.In the ad,the homeowners tell the target audience how purchasing and using the advertised product can avert disaster.Such advertisements use _________.

Question

The World Wide Fund for Nature Ad -testimonial ad for a carbon monoxide detector features parents who are discussing the dangers of CO<sub>2</sub> poisoning.In the ad,the homeowners tell the target audience how purchasing and using the advertised product can avert disaster.Such advertisements use _________. A) compassionate appeals B) guilt appeals C) family appeals D) fear appeals E) coercive appeals

Quizplus · Accepted Answer

The advertisement uses fear appeals by discussing the dangers of carbon monoxide poisoning and how not having a detector can lead to disaster.