ad for Conseco Insurance asks the question,"How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show.The idea that she will not have the care she needs because she failed to plan her finances for the future when she was younger is an example of a __________.

Question

Quizplus · Accepted Answer

The ad is using a fear appeal by depicting an elderly woman who did not plan for long-term care and is now in a situation where she needs assistance from a nurse. The ad tries to evoke fear that by not planning for long-term care, one may end up in a similar situation.

Ad for Conseco Insurance Asks the Question,"How Long Will You