Starch Test Image
-Starch test is a(n) __________ to determine the percentage of those who (1) remember seeing a specific magazine ad (noted) , (2) saw or read any part of the ad identifying the product or brand (seen-associated) , (3) read any part of the ad's copy (read some) ,and (4) read at least half of the ad (read most) .
A) aided recall test
B) attitude test
C) prompted response test
D) inquiry test
E) concept test
Correct Answer:
Verified
Q242: Q243: company's own advertising staff,which may provide full Q244: Q245: advertising agency that assists clients by both Q248: advertising agency that deals in creative work Q249: limited-service agency refers to Q250: There are five common approaches to posttests: Q250: full-service advertising agency refers to Q251: of the following are examples of posttests Q271: Advertising agencies that specialize in one aspect
A) an advertising agency
A) an advertising
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