limited-service agency refers to
A) an advertising agency that not only provides a complete range of services, including market research, media selection, copy development, artwork, and production, it has input into actual product design.
B) an advertising agency that specializes in one aspect of the advertising process such as developing advertising copy or providing social media services.
C) an advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production.
D) firms that are large enough to carry their own in-house advertising staff to provide all advertising services the company needs.
E) one that sets a firm's advertising objectives, designs the market research, recommends media selection, suggests copy development and artwork, and then allows the firm to implement the recommendations in order to save the firm money.
Correct Answer:
Verified
Q244: Q245: advertising agency that assists clients by both Q246: Q248: advertising agency that deals in creative work Q250: full-service advertising agency refers to Q251: of the following are examples of posttests Q252: Tests conducted after an advertisement has been Q252: There are five common approaches to posttests: Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents![]()
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A) an advertising