trade promotion that involves paying retailers for financing costs or financial losses associated with consumer sales promotions is referred to as a __________.

Question

Quizplus · Accepted Answer

A finance allowance is a type of trade promotion where the manufacturer or supplier pays a retailer for financing costs or financial losses associated with consumer sales promotions. This helps to encourage retailers to participate in sales promotions and can help to offset some of the costs associated with running these promotions. Promotional allowances refer to payments made to retailers to help support advertising or other promotional activities, while merchandise allowances involve payments made to retailers for carrying a particular product or brand. Case allowances are payments made to retailers for purchasing a minimum quantity of a product, and failure fees are penalties or charges that may be imposed if the supplier fails to meet certain performance criteria.

Trade Promotion That Involves Paying Retailers for Financing Costs or Financial