Google chose a new model for its advertising,it decided to
A) show advertisements that were the exact opposite of a consumer's profile to give the ads a higher awareness rate.
B) randomize the time periods between ads and banners rather than use a steady schedule in order to keep the ads more noticeable.
C) customize all advertisements to reflect customers' preferences for color, music, and fonts based on information obtained from cookies.
D) create a "quality score" to predict how effective an ad would be based on factors such as click-through rates, advertiser history, and keyword performance.
E) create an "ad-option" page for consumers to create their own consumer profile- blocking out products and services they don't want and selecting the products and services they do.
Correct Answer:
Verified
Q316: marketers,the primary objective of a point-of-purchase display
Q317: Trade promotions refer to
A) promotions where charitable
Q319: trade promotion that involves paying retailers for
Q320: reimbursement a retailer gives for extra in-store
Q322: objective of a _ is to inform
Q323: publicity tool that is heavily relied on
Q325: of the following are publicity tools EXCEPT:
A)
Q326: conferences would most likely be used during
Q342: _ reimburses a retailer for extra in-store
Q360: Publicity tools refer to
A)methods of tying charitable
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