taking consumer expectations into consideration,integrated marketing communications (IMC)is a key element in a company's __________ strategy.

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Integrated Marketing Communications (IMC) is a strategy that involves coordinating all the different communication channels to create a seamless and consistent customer experience. Thus, IMC is an essential part of a company's customer experience management strategy. By taking consumer expectations and preferences into account, companies can create a more customer-centric approach to communication and marketing, which can result in better engagement and loyalty.

Taking Consumer Expectations into Consideration,integrated Marketing Communications (IMC)is a Key