process of having the sender transform an idea into a set of symbols during the communication process is referred to as __________.
A) decoding
B) encrypting
C) message formation
D) advertising
E) encoding
Correct Answer:
Verified
Q18: Disney uses an integrated marketing communications program
Q40: taking consumer expectations into consideration,integrated marketing communications
Q41: a marketing context,a message refers to
A) product
Q43: message is conveyed by means of a(n)_
Q45: billboards that Sony uses to advertise its
Q47: L'Oréal created an advertisement for its Visible
Q47: channel of communication refers to
A) the selection
Q48: Consumers who read,hear,or see the message sent
Q49: of the following are channels of communication
Q56: Procter & Gamble created an advertisement for
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