Scrambled merchandising refers to
A) displaying merchandise and highlighting complementary products rather than keeping all similar items together in rows on a shelf.
B) offering several unrelated product lines in a single store.
C) changing where items are displayed in a store to create interest and expose customers to alternative product choices.
D) retailers that purchase odd-lots of overstocks or discontinued items for resale.
E) strip malls that house a seemingly mismatched assortment of retail outlets to create more customer traffic.

Question

Quizplus · Accepted Answer

Scrambled merchandising involves offering a variety of unrelated product lines in a single store, allowing retailers to diversify their offerings and attract a broader range of customers.

Scrambled Merchandising Refers to