arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as __________.

Question

Quizplus · Accepted Answer

Dual distribution refers to the use of two or more different types of channels to reach the same market segment. This can include selling through both direct and indirect channels (such as a company's own stores and retail partners), or through multiple intermediaries (such as wholesalers and distributors). Dual distribution can provide greater market reach and customer convenience, but can also create channel conflict if not managed properly.

Arrangement Whereby a Firm Reaches Different Buyers by Employing Two