(Cereals Partners Worldwide)is a __________ designed from the start to be a global business.It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

Question

Quizplus · Accepted Answer

Cereals Partners Worldwide is a strategic channel alliance between General Mills and Nestlé, combining their respective strengths in manufacturing, marketing, and distribution of cereals worldwide. This partnership was formed with a global business perspective, indicating a strategic approach to channel development rather than a dual distribution partnership, multichannel distribution system, cooperative distribution channel, or bilateral trade cooperative.

(Cereals Partners Worldwide)is a __________ Designed from the Start to Be