practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

Question

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A strategic channel alliance is the practice of using one firm's marketing channels to sell the products of another firm. It involves a close strategic relationship between the two firms to achieve mutual goals, such as increased sales and market share. Dual distribution involves a manufacturer selling its products through two different channels (e.g. direct and indirect), while cooperative distribution and integrated channel alliance are not commonly used industry terms. A multichannel venture refers to a company selling its products through multiple distribution channels simultaneously.

Practice Whereby One Firm's Marketing Channel Is Used to Sell