using a price lining strategy,a marketer will
A) set the price of a line of products at a number of different specific pricing points.
B) set the price slightly higher than necessary to protect against losses from environmental factors.
C) adjust the price of a product so it is "in line" with the price of its largest competitor.
D) set a low initial price on a new product to appeal immediately to the mass market.
E) set a market price for product or product class based on a subjective feel for the competitors' price or market price.

Question

Quizplus · Accepted Answer

With a price lining strategy, a marketer sets different specific pricing points for a line of products at different quality levels, features, or designs. This allows customers to choose the product that best suits their needs and budget. For example, a clothing store might offer a line of jeans at different price points based on the quality of the denim or the style of the cut.

Using a Price Lining Strategy,a Marketer Will