Which of the following pricing techniques results in the manufacturers deliberately adjusting the composition and features of a product to achieve the target price to consumers?
A) cost-plus percentage-of-cost pricing
B) standard markup pricing
C) cost-plus fixed-fee pricing
D) experience curve pricing
E) target pricing

Question

Quizplus · Accepted Answer

Target pricing is the pricing technique where manufacturers deliberately adjust the composition and features of a product to achieve the target price to consumers. With this technique, the manufacturer starts with the desired selling price and then determines the target cost that they need to achieve in order to earn the desired profit. The manufacturer then adjusts the product's features and composition to achieve the target cost.

Which of the Following Pricing Techniques Results in the Manufacturers